The Cole Pages June 15, 1999
NEXPO '99 specials

Something different in demonstrating digital cameras

"And now for something completely different."

-- Monty Python

LAS VEGAS, Nev. -- The NEXPO '99 Digital Photography Lab was certainly no laugh riot, but it was a successful attempt to pack a lot of information into a 90-minute time frame, suing a non-traditional (for the NAA) method.

The method selected for this advertised interactive session was to divide the room into five areas, three for the speakers and two for the suppliers, then run what amounted to a five-ring circus. By limiting each presentation to 20 minutes, each of the three presenters could repeat his (they were all men) presentation four times. The two suppliers, Nikon and Kodak, displayed their wares continuously, and attendees could sit in on any or all of the presentations in any order.

The three "instructors" in the Digital Photography Lab were Alan English, assistant managing editor for photography of the DEMOCRAT AND CHRONICLE of Rochester, N.Y., Karl Kuntz, managing editor for graphics of THE DISPATCH of Columbus, Ohio, and Chris Ritter, phototechnology specialist from the Associated Press.

The three all made plenty of sense, even if there was a bit of overlap with Ritter's and English's presentations.

The three-pronged attempt to give attendees a brief, yet comprehensive overview of digital photography was divided like this:

  • English discoursed on what it's like to take a photo department to a fully digital environment.

  • Kuntz succinctly discussed the differences between processing digital photos in Photoshop and scanning traditional film and then processing it in Photoshop.

  • Ritter explained the movable mindset -- going from a traditional photojournalist to digital from more of an individual, rather than a departmental aspect.

    Kuntz's presentation was chock-full of good information, but at the speed with which it was delivered, you had to have a good working knowledge of Photoshop to get the most out of it.

    To gain complete control of color separations, Kuntz decided when the switch to 100 percent digital photos was made, shut down the Scietx system used for producing seps and add the Scitex workers to the photo department, which became responsible for all separations. A gradual transition was made, with one person at a time being thoroughly trained. But the bulk of Kuntz' discussion was tips on processing digital photos in Photoshop. First consistent color must be obtained from the cameras, and this involves shooting a color check swatch with each assignment. Since lighting conditions vary greatly, this makes accurate color calibration possible, and also uncovers cameras that are flawed and unable to produce the proper quality consistently.

    Using two brand-new Macintosh monitors and a G3 PowerBook, Kuntz ran through a Photoshop process to help get excess cyan out of digital photos and also how to adjust the white point without losing detail. The audience also learned that heat is poorly photographed by digital cameras and flames are usually in need of a color adjustment, as well as how to remove grain using Photoshop channels. All-in-all a most successful presentation, which was confirmed by the number of people still asking questions well past the 10 a.m. cutoff.

    English gave a well-illustrated talk with slides and tear sheets from the DEMOCRAT & CHRONICLE's coverage of the huge blizzard of 1999. His paper has been all-digital since the summer 1997, so the experience was a big help in covering the blizzard, when photographers couldn't get to the office, they just filed digitally.

    There's an "embedded value" in digital photography, English said, declaring it now "a newspaper standard." With a big photo project, editing the images can be done as the project moves along, minimizing the end-of-project logjams. He said that after the conversion, he estimated saving $65,000 a year on chemicals alone.

    The cost per seat for a photographer under the old system (with film and chemicals was $33,000 a year, but now down to $21,000 for a digital seat, and this includes providing two cameras (one for backup) and a PowerBook (he didn't say the generic laptop) for each photog.

    English stressed the importance of "empowering photographers through [the] design of the digital system and how to assist the photo staff to embrace major change."

    There are many important considerations involving workflow, the production system and all important training, but these issues can be mitigated by what he calls "layered learning," complete training from the inside out.

    For a more complete summary of English's presentation, he suggests visiting the paper's ftp site, where many relevant documents can be downloaded: ftp://205.232.42.3/pub/photo_dept/digital_material/digits/index.html.

    The final presenter, Chris Ritter, was a good-old-boy with an edge that came from running the pre-press department and serving as the director of photography for the Jonesboro, Ark., daily before his self-developed expertise (beginning in 1995) in the digital world got him a job with AP. Ritter described how to change traditional photojournalists work habits in the digital age or how to overcome the "Mama don't take my Kodachrome away" syndrome.

    What's needed is a decent amount of transition time and the necessity to "spend dollars for training." On-site is the best, where the trainers can "come in and spend some time with the staff."

    Ritter also praised the training at the Poynter Institute's Visual Edge (co-sponsored by the National Press Photographers Association) as "the best" for overall immersion. He called it "digital photography boot camp" and if you didn't understand digital after a week there, you would never get it and should "seek other employment."

    Ritter's was the most sound-byte filled of any of the presenters, with him playfully dissing photographers as "lazy beasts" who must be reminded not to simply "play with an image in Photoshop -- the more you distort, the less information you have to publish," he said.

    He had good slides of digital photos that couldn't be saved by Photoshop, and described the pitfalls of under- and over-exposure and of bad framing of digital photos that force photo editors to make radical crops that get rid of too much digital information.

    Ritter also touted the new voice annotation available in many of the new model digital cameras, but to assure acquaintances that "you're not crazy for talking to a 35mm camera."

    And NAA wasn't crazy for breaking the session up the way they did, either This was one five-ring circus that made a virtue of everything happening at once.

    -- George Powell

  • Top | ColeGroup.com | Consulting | Cole Papers | NewsInc. | Cole's Store | Miscellanea | Search
    Copyright © 1990-2008, The Cole Group. All Rights Reserved. Contact us.
    Modified date: 06/17/1999, 04:33:51 PM.
    URL: http://www.colepapers.net/nexpo99/digitalphoto.html