NEXPO '97 conference report

NEW ORLEANS -- As we consistently point out, NEXPO is not just a trade show, it's a conference as well.

Here are profiles of some of the more interesting conference sessions:

• One of the "pre-conference sessions" was a kind of "Web Publishing 101" for newspaper executives.

• Newspaper new media executives lambasted the industry for panicking about profits in a session called @NEXPO.net.

• No one gathers data like newspapers. And so the industry should treat that data carefully, including warehouse it, or so said a panel on that topic (that also drug in some Year 2000 issues).

• Professors and research assistants from the Massachusetts Institute of Technology's Media Lab discussed a group of projects they're performing that might have applications in the newspaper business.

• The quality of color reproduction was the topic of Monday's second session. Advertisers are not happy with the newspaper industry's ability to reproduce ads faithfully.

• A group of industry experts talked about digital ad delivery (and sales force automation) in a Tuesday panel.

A production of The Cole Group, Copyright (c) 1997, All Rights Reserved.

Last updated: 4 July, 1997.

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