General management

What happens to your publication when a key executive suddenly leaves, or becomes ill? Are that executive's lieutenants prepared to run the department in his or her absence?

What do you do when you want to reorganize a specific department as well as bring in a new top manager? Should that manager bear the onus of the reorganization, or could you bring in an interim executive to handle the reorg?

Many publishers are experimenting with hiring top executives from other industries to fill key roles. These people bring exciting new perspectives -- but do you have the resources to train them in the basics of publication management?

These are but a few examples of how The Cole Group is prepared to handle a variety of general management chores on your behalf.

On-site, not on staff

Our consultants are prepared to relocate to your community to give you our undivided attention for as long as you need it. If you want us to run a department or need someone to help during a transition, we can do it.

Cole Group consultants come primarily from an editorial background (equipping them to be excellent communicators) but have a wealth of experience in all facets of publication management. We have people who are experts at production and systems issues, as well as marketing, sales and general business affairs.

If you need interim leadership, start your search with The Cole Group.

Publishing specialists

If you're thinking about bringing in an executive with no publishing background (which typically happens in the systems area), we're experienced at getting executives not versed in publishing up to speed.

We detail the differences between editorial and business, the economics of dual income (advertising and circulation), the issues a deadline environment poses, and the traditions and history of the publishing business.

If you now believe your best choice is to hire an executive with no publishing background, The Cole Group is prepared to assist you in educating your new person.

Marketing

We have links with some of the top marketing experts in the country, who can help you recraft your marketing plan to produce effective results. Our associates are experienced not only in traditional marketing efforts, but have handled new technologies as well, providing you with a unique perspective.

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