WEBWARE CORP.
The Sausalito, Calif.-based software supplier, has announced that Martha Stewart Living Omnimedia Inc. has chosen WebWare's MAMBO brand resource management package to manage its media assets across four business segments: publishing, Internet/direct commerce, and television and merchandising. With MAMBO, Omnimedia will centralize its brand assets, facilitating the exchange, distribution and reuse of assets across its core business segments.
Also adopting MAMBO is PentaMark Worldwide of Detroit, a global communications agency that provides advertising, marketing, media planning and buying support for DaimlerChrysler AG's Chrysler Group worldwide. PentaMark will integrate the brand assets from its proprietary database into WebWare's tool.
WebWare Corp. is on the Web at http://www.webwarecorp.com/.
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